Hi! I'm Kelsey Dahl

Hi! I'm Kelsey Dahl

I’m a UX Designer based in Detroit with over 5 years of experience in design, focusing on user experience, illustration, and brand development. My creative journey began early—doodling on anything I could find, from walls to the backseat of my mom’s Ford Focus (she eventually forgave me). After studying Illustration at the College for Creative Studies, I joined Rocket Mortgage to help develop the illustration style for their 2019 rebrand. I worked closely with UX designers which led me to transition into the UX field, where I now combine my visual design skills with a passion for creating seamless, intuitive experiences for users.

I’m a UX Designer based in Detroit with over 5 years of experience in design, focusing on user experience, illustration, and brand development. My creative journey began early—doodling on anything I could find, from walls to the backseat of my mom’s Ford Focus (she eventually forgave me). After studying Illustration at the College for Creative Studies, I joined Rocket Mortgage to help develop the illustration style for their 2019 rebrand. I worked closely with UX designers which led me to transition into the UX field, where I now combine my visual design skills with a passion for creating seamless, intuitive experiences for users.

I’m a UX Designer based in Detroit with over 5 years of experience in design, focusing on user experience, illustration, and brand development. My creative journey began early—doodling on anything I could find, from walls to the backseat of my mom’s Ford Focus (she eventually forgave me). After studying Illustration at the College for Creative Studies, I joined Rocket Mortgage to help develop the illustration style for their 2019 rebrand. I worked closely with UX designers which led me to transition into the UX field, where I now combine my visual design skills with a passion for creating seamless, intuitive experiences for users.

Design System

Promo Kit

Working on Rocket Mortgage's storefront design team, I was always quick to jump into fast-paced promotions. As the go-to designer for flash sales, I thrived in the chaotic quick turnaround but soon realized a more efficient approach was needed. I created reusable promotional pattern elements; including animated banners and chips making each sale easier to execute and streamlining the process for everyone involved.

Read More

Illustration System

Visualizing Homeownership

Illustration is vital for adding character, depth, and personality to a brand's touch points, helping to simplify complex concepts like mortgage applications, escrow, and other steps in the home-buying process. As the sole illustrator, I spearheaded the creation of Rocket’s illustration style for the 2019 rebrand, with the goal of making these processes more approachable. In this case study, I'll walk you through how we achieved this vision.

Read More

UX Design

Rate Navigator

Buying a home is stressful, and understanding mortgage rates can be even more overwhelming. That's why my team and I were tasked with creating specialized rate pages for each term and rate type. Our goal was to provide valuable educational content to our clients while improving SEO performance, so we could help even more people navigate the home-buying process.

Buying a home is stressful, and understanding mortgage rates can be even more overwhelming. That's why my team and I were tasked with creating specialized rate pages for each term and rate type. Our goal was to provide valuable educational content to our clients while improving SEO performance, so we could help even more people navigate the home-buying process.

Read More

248-892-9628

@kelseydahl.designs

kelseymdahl@gmail.com